Panaria at Cersaie 2018

At Cersaie 2018, Panaria Ceramica showcased, through a completely renewed exhibition format, its brand journey rooted in a profound ceramic tradition which, over time, thanks to great passion and intense research, succeeded in innovating its product range in line with the main contemporary styles.

Always able to combine technological innovation with product culture, Panaria Ceramica offered wide design possibilities and diverse fields of application, thanks to the constant qualitative and aesthetic improvement of its collections.

The new products presented at Cersaie 2018 reflected this path, proposing versatile and unique solutions, characterized by a strong personality: Even and Nuance defined new expressions of contemporary living, offering the public a wide freedom of choice in style and taste.

Alongside the variety of aesthetic proposals, Panaria Ceramica also introduced an important technological innovation with the new 6 mm laminated porcelain thickness and the large 120x260 cm format within the thin Zero.3 range.

The stand, enlarged compared to previous editions, was organized into a path distributed over two large areas facing each other, designed to present the collections according to different types of applications and ceramic materials. In one area, visitors could explore flooring and wall covering proposals, while in the other the new Zero.3 range was displayed alongside 20 mm products.

In this way, visitors were able to discover all the possible design uses of ceramics through a dynamic narrative, built around different exhibition islands recreating living rooms, bedrooms, bathrooms, and articulated living spaces.