Panaria Ceramica: the best for the home has a new logo

Welcome to a new page in Panaria's history

Panaria Ceramica, a historical Italian brand and for almost 50 years a benchmark in the ceramic sector for floor and wall surfaces, has renewed its logo with a significant change that aims to relaunch the inheritance and heritage of reliability and brand credibility projecting the company towards the present and future challenges.

The restyling repositioned the brand's iconic orange square at a different viewpoint. The square now supports, with distinctiveness yet elegance, the unique letter P. The rebranding gives Panaria that dynamic, contemporary, fascinating personality that the market already knew and that can now find again with new traits.

Luigi Pincelli, Marketing & Communication Director of Panariagroup, commented, "We are launching a new, ambitious and exciting project that touches the chords of a historic brand full of values. Our task was to preserve all of Panaria's capital, but to renew its momentum and freshness to face new market challenges".

The new logo tells of a brand that through its know-how and reliable production history continues to renew itself, keeping pace with the times, the latest trends in the home world, and the styles of its consumers. A further element of the company path oriented towards a continuous evolution of the product range can now also be found in the brand identity.

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Slowing down today, to come back stronger tomorrow.

Today more than ever, doing business demands a strong sense of responsibility as well as the ability to be flexible, in particular at a time as dramatically complex as the one we’ve been living through over the past few weeks due to the Covid-19 situation.

Right from the start we instituted a series of strict rules for the purpose of safeguarding the health and safety of our employees in the workplace, in full respect of the regulations passed by the Italian government.

Now we have decided to temporarily halt manufacturing in our Italian sites, which will remain closed for three weeks as of this Friday 20th March because of an external economic situation that is momentarily impacting negatively the market.

Nevertheless, the company is not closing.

We are here for you, and for those who wish to continue choosing our products and to whom we will guarantee the best commercial assistance and an efficient delivery service.

We are still here, with our continuous innovation and our ongoing research into new products and solutions that we will soon be proud to launch.

We will come back even stronger than before, ready for the new challenges that await us!

18/03/2020