Wood effect stoneware flooring: why it is preferable to natural wood flooring

How to create a warm and comfortable atmosphere within domestic spaces by taking advantage of the benefits of porcelain stoneware

Wood effect stoneware flooring: why it is preferable to natural wood flooring

Imagining and defining the surfaces in our homes is a task as delicate as it is stimulating: the flooring and cladding that we choose, will be a part of our private spaces for much of our lives. That’s why it is important that the choice be well-informed and carefully considered.

The quotations phase is an excellent “training ground” for gathering information about new trends and innovations, visiting stores, and touching products with one’s own hands. The choice always involves various aspects: our personal tastes, the style that we want for our spaces, the intended use, our budget, and the functionality and practicality of the material.

When considering these final elements, many remain smitten by the natural effect of wood, which lends a warm and comfortable atmosphere to domestic spaces. This is why we often find ourselves choosing between two solutions: natural wood flooring or wood effect stoneware

The difference between natural wood floors and porcelain stoneware flooring

First let’s look at the most substantial difference: one is wood, while the other is made of clay, sand, and feldspar. These characteristics in no way penalize porcelain stoneware. Rather, as we will see, they make it more resistant and durable than other cladding materials, including wood.

Another aspect that often encourages the choice of wood effect porcelain stoneware flooring is the level of technological innovation which the ceramic industry has achieved in the manufacturing processes, thanks to which it is possible to create tiles capable of faithfully replicating the true essence of the most beautiful woods present in nature, respecting the colours, the nuances, and the most attractive details.


But what are the advantages of wood effect porcelain stoneware as compared to wood flooring?

Why choose wood effect porcelain stoneware

The most obvious benefits of a wood effect porcelain stoneware floor as compared to natural wood flooring are primarily of a technical nature, related to the resistance and durability of the material. The weak points of wood flooring are most evident in environments subject to high foot traffic or with an elevated moisture content, with maintenance costs that increase according to the floor’s surface area.

This without taking into consideration the need for oil, wax, and sanding which are a part of ordinary and periodic maintenance of wood floors or, worse, the possibility of having to fix or replace a radiant panel in the case of underfloor heating, with all that that entails.

As opposed to wood, porcelain stoneware, thanks to its composition and its manufacturing process, maintains unchanging characteristics over time, making it a long-lasting and safe material, ideal for both interior and exterior flooring or cladding. Specifically:

  • It is a non-absorbent material, with a water absorption coefficient below 0.05%;
  • It is an incredibly resistant material: with a high resistance to impact, abrasion, scratching, flexion, weather conditions, fire, staining, and chemical substances;
  • It is a safe material: without chemical water-proofing agents, paints, or resins, it does not absorb odours and does not release any substances as it is inert;
  • On average, it is cheaper than wood, stone, marble, and many other construction materials;
  • It requires little maintenance;
  • It is an environmentally-friendly material: waste from the manufacturing process is mostly reused, resulting in a considerable reduction in its environmental impact;
  • It offers a wide variety of formats, surface finishes, and thicknesses.
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Slowing down today, to come back stronger tomorrow.

Today more than ever, doing business demands a strong sense of responsibility as well as the ability to be flexible, in particular at a time as dramatically complex as the one we’ve been living through over the past few weeks due to the Covid-19 situation.

Right from the start we instituted a series of strict rules for the purpose of safeguarding the health and safety of our employees in the workplace, in full respect of the regulations passed by the Italian government.

Now we have decided to temporarily halt manufacturing in our Italian sites, which will remain closed for three weeks as of this Friday 20th March because of an external economic situation that is momentarily impacting negatively the market.

Nevertheless, the company is not closing.

We are here for you, and for those who wish to continue choosing our products and to whom we will guarantee the best commercial assistance and an efficient delivery service.

We are still here, with our continuous innovation and our ongoing research into new products and solutions that we will soon be proud to launch.

We will come back even stronger than before, ready for the new challenges that await us!